Marsden High School Rebranding

DESIGN BRIEF

The brief was to design and create a corporate branding campaign for the new and refurbished Marsden High School.

 

SOLUTIONS

The refreshed Marsden High School logo uses a clean, elegant, sharp and modern font.

 

Looking to tackle the perception of being the ‘poor cousin’ to the other local high schools, the font and style chosen has given the school an updated and prestigious feel.

 

The new tag line of Connection, Opportunity and Excellence has been used and I have incorporated a symbol for Parramatta river.  This represents the flow of life, flow of learning, children growing, new ideas flowing and of being in flow with the community.

 

SOFTWARE

Adobe Illustrator, Photoshop and Indesign