gingzing
sports drink

DESIGN BRIEF

Create a new sports drink with a unique selling point amongst it’s competitors. Develop Identity, branding, bottle design, label and a promotional campaign.

 

SOLUTIONS

The sports drink I created was called gingzing with a target audience of 15-60 year olds, predominately female.

 

The USP of this product is that it contains ginger which is an anti-inflammatory, great for post workout and ginseng which helps to improve mood, focus and boost endurance during your workout.

 

I chose bright, feminine colours with a clean but bold font that appears strong and sturdy, like how you should feel after a workout. The metallic gold represents the spices ginger and ginseng. The large ‘I’ symbol represents the zing you get after the hit of ginger and ginseng, it makes you stand tall and feel invigorated post workout.

 

SOFTWARE

Adobe Indesign and Photoshop